Chapter 4. The Marketing Environment

M.A.C's target market was initially professional make-up artist, photographers, and the Hollywood industry. However, M.A.C. has produced many different products for all ages, races, and sexes. They have done a demography on today's population to be able to manufacture the products they have now. The products they manufacture are meant to serve the needs of their consumers. They go in depth with the small details because it make a huge difference. To name some products I would say their spray primer that helps make-up stay on and look fresh for a longer period of time; Concealer with silicone to elevate the skin to help camouflage acne and dark spots. Also face moisturizers to put on before the makeup, that are PH-balanced. All of these products lead me to believe their main target are generations X and Y. Mainly Y, Generation Y are people born from 1979 to 1994.Generation y  are innovative, opinionated, creative,  diverse, and love to splurge on themselves. Hence, M.A.C. has tried to be both innovative and creative to give generation Y a reason to not only buy, but buy at an reasonable rate. M.A.C gives Generation Y the ability to show off their unique character through the art of makeup. Due to M.A.C. giving consumers a way of expressing themselves. Most M.A.C's promotion is through word of mouth and credits given to them through magazines or makeup artist that make tutorials on YouTube with M.A.C. cosmetics.