Chapter 3. The Concept of Ethical Behavior

Ethics are the moral principles or values that generally govern the conduct of an individual or a group. This is a major factor in any company, organization, or industry. Ethics in business are what they call Code of Conduct. Estée Lauder which is the owner of M.A.C. has used these codes in all areas of their business. They have a social and environmental responsibility that makes their production more challenging and at the same time contributes to the sustainability of their company. Estée Lauder has made sure that M.A.C. responds accordingly with social codes for child labor,health and safety, discrimination, harassment, etc. Also environmental codes for recycling, reducing energy use as well their greenhouse gas.

M.A.C's social responsibility include their contribution to the awareness of HIV/AIDS. M.A.C has introduce their Viva Glam line in 1994. Over the past 18 years they have launched seven exclusive Viva Glam products. They have raised over $250 million with the help of different celebrities(http://www.maccosmetics.com/cms/giving_back/vivaglam.tmpl). M.A.C. also has a program call "Back to M.A.C.". This program was made to be share the environmental responsibility that we all have not only business but also us the consumers. The way the program works is that for every 6 primary packaging containers you return, you receive any lipstick of your choice. This is an amazing way to recycle and continue to please the customer. This act contributes in showing customer value.Moreover, M.A.C. does not test their products on animals, they are "cruelty free".