M.A.C. is a very well known cosmetic line that was launched march 1984. Frank
Toskan, makeup artist and photographer and Frank Angelo, Beauty salon owner,
had an amazing marketing concept. In which many outstanding products came
about. Products that were suitable to the needs they felt in their own
careers and as consumers of products they were not pleased with. Seeing that they
are professionals, they felt a need for more exotic and dramatic makeup. They manufacture
this new line exclusively for professional users. Product became such a success
that consequently, they launch they own line. They began a new revolution in
makeup. A revolution that in my opinion has not been topped. The pigments of
M.A.C. colors, from their eye shadows to their lipstick are very radiant and vibrant.
This company has shown to be greatly sales oriented. Not only has this company
invested in great quality makeup but in training their employees. This is a key
marketing technique for M.A.C, it gives the consumer a more convincing feel of
different products and ease to find what fits their skin best.
-Cosmetics to enhance the natural beauty and meet all consumers needs.
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