M.A.C. cosmetics started to expand in 1984. it went from being made in a kitchen to then having a 10,000 foot manufacturing plant, that they grew out of within a year. Their big opportunity was when they were offer a space in a Toronto department store. However, their retailing strategy was very different from any other cosmetics. M.A.C. owners did not believe in buying customers with promotions, gifts, or high advertisement. On the other hand, they believed in earning customers with quality products and the convenience of having trained and experienced makeup artist employees to help customers. This all led MA.C.
to be one of the few successful exports of Canada, aside from maple syrup of course. M.A.C. exported to the U.S., making sales through the prestigious department store of Henri bendel. Women would create long line outside of the store, that would last up to three hours for a pencil liner. This forced M.A.C. to grow faster than expected. They first branch out to the U.S. and were successful.
M.A.C. today is a multinational corporation. They have 1000 locations worldwide and place most of their locations in fashion oriented countries. China, France, India, Brazil and the United States are some of the fashion oriented countries M.A.C. Focuses on to manufacture good that interest them. M.A.C. Also has their e-commerce site to be accessible to those who don't have a locations nearby. M.A.C. stores products are influence by the culture of where it is placed. However, M.A.C. product quality and price remain the same.
M.A.C. cosmetics started to expand in 1984. it went from being made in a kitchen to then having a 10,000 foot manufacturing plant, that they grew out of within a year. Their big opportunity was when they were offer a space in a Toronto department store. However, their retailing strategy was very different from any other cosmetics. M.A.C. owners did not believe in buying customers with promotions, gifts, or high advertisement. On the other hand, they believed in earning customers with quality products and the convenience of having trained and experienced makeup artist employees to help customers. This all led MA.C. to be one of the few successful exports of Canada, aside from maple syrup of course. M.A.C. exported to the U.S., making sales through the prestigious department store of Henri bendel. Women would create long line outside of the store, that would last up to three hours for a pencil liner. This forced M.A.C. to grow faster than expected. They first branch out to the U.S. and were successful.
M.A.C. today is a multinational corporation. They have 1000 locations worldwide and place most of their locations in fashion oriented countries. China, France, India, Brazil and the United States are some of the fashion oriented countries M.A.C. Focuses on to manufacture good that interest them. M.A.C. Also has their e-commerce site to be accessible to those who don't have a locations nearby. M.A.C. stores products are influence by the culture of where it is placed. However, M.A.C. product quality and price remain the same.
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