Chapter 11. Developing and Managing Products

Many different companies manufacture different product, that we purchase blindly. Therefore, i believe it is important to understand what is a new product and the process of it. First an foremost, A new product is a product new to the world, the market, the producers, the seller, or some combination of these. M.A.C. is consistently coming up with different products with their new product strategy. A new product strategy is a plan that links the new product development  process with the objectives of the marketing department, the business unit, and the corporation. When creating new product, M.A.C.  Looks to enhance and facilitate consumers makeup techniques, increase their variety, and of course increase sales.

The development of a product is influence by many different factors. The different factors that influence the product development are makeup artist, M.A.C. employees, product reviews made by customers, M.A.C. Pro teams, and fashion show directors. M.A.C. Brainstorms about all the different ideas that are created to vary a product and solve different product errors. Through this M.A.C. Has maintain their competitive  advantage. M.A.C. has branched out and developed many different products. Such as nail polished , a fragrances, skin care products, and top of the line makeup brushes.They have innovated different products by making the same product into convenient travel size items, oil free, and full coverage. Products that are oil free and full coverage I must say from experience are products that are very successful at achieving a confidence boost in customers. Makeup is made to enhance beauty and create a difference from your natural self. This is why M.A.C. Is successful at creating new products, because they make customers feel good with the compliments they receive. Due to the fact, that the products are great quality and achieve the purpose

of its use.  

Travel Size items 

 

 M.A.C. Has also expand by developing products with the face of different artist, such as Rihanna. Rihanna as the face of  "RiRi loves M.A.C." product Line, has help M.A.C. promote their products. M.A.C. manufactured the lipstick Ruby Red for Rihanna.However, donating all the money made from that product to HIV awareness. Having her as the face of the item ruby red, has attracted more people to buy it because they feel they are supporting her as a fan, receiving a great product, and contributing to good cause.