Chapter 11. Developing and Managing Products

Many different companies manufacture different product, that we purchase blindly. Therefore, i believe it is important to understand what is a new product and the process of it. First an foremost, A new product is a product new to the world, the market, the producers, the seller, or some combination of these. M.A.C. is consistently coming up with different products with their new product strategy. A new product strategy is a plan that links the new product development  process with the objectives of the marketing department, the business unit, and the corporation. When creating new product, M.A.C.  Looks to enhance and facilitate consumers makeup techniques, increase their variety, and of course increase sales.

The development of a product is influence by many different factors. The different factors that influence the product development are makeup artist, M.A.C. employees, product reviews made by customers, M.A.C. Pro teams, and fashion show directors. M.A.C. Brainstorms about all the different ideas that are created to vary a product and solve different product errors. Through this M.A.C. Has maintain their competitive  advantage. M.A.C. has branched out and developed many different products. Such as nail polished , a fragrances, skin care products, and top of the line makeup brushes.They have innovated different products by making the same product into convenient travel size items, oil free, and full coverage. Products that are oil free and full coverage I must say from experience are products that are very successful at achieving a confidence boost in customers. Makeup is made to enhance beauty and create a difference from your natural self. This is why M.A.C. Is successful at creating new products, because they make customers feel good with the compliments they receive. Due to the fact, that the products are great quality and achieve the purpose

of its use.  

Travel Size items 

 

 M.A.C. Has also expand by developing products with the face of different artist, such as Rihanna. Rihanna as the face of  "RiRi loves M.A.C." product Line, has help M.A.C. promote their products. M.A.C. manufactured the lipstick Ruby Red for Rihanna.However, donating all the money made from that product to HIV awareness. Having her as the face of the item ruby red, has attracted more people to buy it because they feel they are supporting her as a fan, receiving a great product, and contributing to good cause.

Chapter 18. Social Media and Marketing

Social media is any tool or service thats uses the internet to facilitate conversations. However, many different companies have used social media as a marketing channel. Social media is meant to give people a social experience not a marketing experience. M.A.C. uses Facebook, Twitter, Tumblr, Instagram, and youtube to keep a connection with their consumers and most importantly market their current and innovative products. M.A.C. also use social commerce as a social media. When purchasing anything on M.A.C.'s website, M.A.C. provides rates and reviews to assist the consumers online buying.

M.A.C. is not the company to overwhleme customers with advetisement. They advertise by word of mouth , as i said in my previous blog, they have trained makeup artist at their different location,to help sell products. However, they have used social media to create a channel between the customers and M.A.C.. They want consumers to be able to speak to M.A.C. employees and other people who have used M.A.C. Some of the Employees at M.A.C. are assigned to do the social media monitoring. Social media monitoring is the process od identifying and assessing what is being said about a company, individual, product, or brand. The employees also answer questions. MA.C. has over 6 million followers on facebook,over 300,000 on twitter, over 200,000 on instagram, and youtube in my opinion is the best social media for the marketing for M.A.C. products. On youtube you have alot of whats called crowdsourcing. Crowdsourcing is using consumers to develop and market products. The reason why i say this is because you have different makeup artist on youtube using M.A.C. products to do makeup tutorials. On youtube you learn different techniques on how to use M.A.C. brushes and what colors to coombine to creat different looks.

 <---Rihanna tweets Also helps with the marketing of M.A.C. products. Her tweets invites her fans that may have not been M.A.C. consumers to buy M.A.C. products to support her.

Instagram collages of M.A.C. consumers and M.A.C. products--->











Blogging is also a form of social media. A blog is a publically accesible web page that functions as an interactive journal, whereby readers can post coments on the authours entries. My blog page is consider a marketing strategy to further understand M.A.C. as company. Also to get more involved with M.A.C.'s objectives.

Chapter 10. Product Concepts

M.A.C. Cosmetics can be both a business and consumer product. A business product is a product that facilitates an organizations operation. Photographers, theatre industries, and fashion show directors all need cosmetics to give models and actresses the creative ideal look. M.A.C. facilitates these different industries with high pigmentation and long lasting cosmetics. M.A.C. Cosmetics was originally made for professional users, which is why it looks amazing behind cameras and bright show lights. On the other hand, a consumer product is a product bought to satisfy an individual's personal wants. If we use women M.A.C. consumers as an example, we will notice that many women are looking to make up for their flaws. Such as acne, wrinkles, uneven skin tone, and scars. M.A.C. Cosmetics is capable of transforming your face completely, if done correctly. however, M.A.C. products are not a convenience product. M.A.C. products are a shopping product. A shopping product is a product that requires a comparison shopping because it usually more expensive than a convenience product and is found in fewer stores. what makes M.A.C. a shopping product, is that it is not found at your local drug store.

             A product item is a specific version of a product that can be designated as a distinct offering among an organization's products. M.A.C. is an example for product item. M.A.C. has used different cartoon character and famous music artists to product different product lines. A product line is a group of closely related product items.Such as Riri loves M.A.C., Archie's girl, Wonder Women, Hello Kitty, etc. All of these product lines are created by the product mix of M.A.C. product mix are all the products an organizations sells. The products M.A.C. sells that are part of the different product lines are Lipliners, lipsticks, lip glasses, blushes, eyeshadows, makeup brushes, and eyeliners.The video below also shows a variety products of M.A.C.  products and colors.

M.A.C.  has been successful at keeping their brand equity. Brand equity is the value of company and brand name. This has be proven because many people buy M.A.C products, aside from the high price they are required to pay. Also because M.A.C. does not o much advertising most of their advertising is done through word of mouth. M.A.C. brand is a global leading brand. A global brand is a brand that obtains at least a third of its earning from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data. M.A.C. has made itself available online and has placed different locations all over the world. M.A.C. also adapt each store to where it is located. M.A.C. has used their Hello Kitty product line to sell China. 

                         

Chapter 17. Personal Selling and Sales Management

 Personal selling is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. This has its pros and cons. All of the M.A.C. stores have a minimum of 3 make-up artist that are willing to help, at all times. They also have a live chat on their website. M.A.C. employees have personal selling skills and knowledge of the cosmetics, which give them the ability to find cosmetics that fit the customer best. Therefore, it leads the customer to discover other cosmetics that they didn’t know about. The pros are that the customer will buy an item that they are completely satisfied with. However, for some people the cons are that the customer will end up spending a whole lot more than they expected.

Never the less, I believe M.A.C. is a Customer centric company. Customer centric is a philosophy under which the company customizes its product and services offering based on data generated through interactions between the customer and the company. Having this philosophy impacts a company’s decision for future innovation. One of the systems M.A.C uses to learn about the customer is online rating and reviews. Also, M.A.C. has individual records of what people buy in stores. When purchasing at M.A.C. they ask for basic information to keep track of what you have bought in the past. This not only helps to build a relationship with your potential customer but also to develop a personal selling process.