chapter 6. Consumer Decision Making

A consumer decision will be influenced by different factors such as, psychological, social class, culture, age, personality, and need recognition. For those that don't know much about M.A.C. Cosmetics I'm sure would understand the variety of products just by M.A.C's mission statement "all sexes, all races, all ages". M.A.C. provides a variety products that can create a natural warm look or to the extreme most exotic and theatrical look. Consumers are driven to buy M.A.C. through word of mouth and the amazing quality it provides. As the founders of M.A.C. believe that you have to earn the customer not buy them with discounts or other promotions. Due to the fact that M.A.C. does not have any sales or promotions, what they do to keep customers interested and coming back is having product innovation. M.A.C. always keeps you on your toes. Being that i myself am a M.A.C. consumer, I have found myself consistently on their web page searching for what new products they have. Also being able to create products on their web page is a definite plus to a consumer decision making. Everyone loves being able to have something custom made to their liking.

When purchasing M.A.C., the cosmetics gives you the liberty to be innovative with creative makeup styles. M.A.C. also  help accomplish an ideal self-imagine you create in our mind. Nevertheless, this leads to another influence in a consumer decision, which is what satisfaction a consumer feels after purchasing the product. When wearing M.A.C. Your skin looks flawless, pigmentation of the products are long lasting, quality and price of  the cosmetics help everyday users to be able to have professional makeup at a attainable price.