Chapter 7. Business Marketing

Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. M.A.C. manufactures and retails their own products. They provide special training for employees to help customers.M.A.C. Takes great pride in their efficient customer service and quality product. M.A.C. also does business to business electronic commerce. B2B e-commerce is the use of the internet to facilitate the exchange of goods, services, and information bewtween organization.

M.A.C. has a seperate website for professionals, call mac pro. In this website you can find out about different events M.A.C. will participate and trends. On this website professional makeup artist can pay to become memebers to get personal service and get unique mac pro items.

MASTER CLASSES

Master Classes offer makeup professionals the opportunity to participate in events designed to bring together the latest in trends, products, makeup and techniques. Master Classes help you further your skills while giving you the opportunity to interact with the top Artists in the industry. The events consist of makeup demonstration and explanation of application technique-theory. Classes are designed to give the participant a basic understanding of the topic presented.

PRO ONLY EVENTS & NETWORKING OPPORTUNITIES

Meet M·A·C Pro Senior Artists. Informative and informal. View the application of art-inspired body art in a live installation, as well as enjoy cocktails and hors d'oeuvres with other makeup artists, hair stylists, agents, models and performers. This is the ultimate networking occasion for members to share their ideas about the industry with M·A·C Artists and other members of the artist community.

PASSWORD-PROTECTED WEBSITE, MACPRO.COM

The online destination for everything MAC PRO. Information on the latest in Trends, Products, Artist Tips, and MAC PRO Events. Find Q&A’s with top artists as well as articles from M·A·C Pro Senior Artists. Connect with other MAC Pro Members from around the world. Share ideas. Log on to join the M·A·C Pro Member Community, purchase online at MAC Cosmetics Online with your discount or to renew your membership online.

PRODUCT DISCOUNTS

As a M·A·C PRO Member, you may present your card at M·A·C stores in the U.S. and Canada, most International M·A·C stores and select partnered stores and receive a product discount. The product discount is also honoured on M·A·C Cosmetics Online upon signing in. Make-up artists receive a 40% discount. Aestheticians, Cosmetologists, Hairstylists, Fashion Stylists, Nail Technicians, Costume Designers, Models, On-Air Talent/Performers, and Photographers receive a 30% discount. International discounts may vary. Members must present photo ID at time of purchase. Your membership card is non-transferable.

COMPLIMENTARY SHIPPING FOR ORDERS OVER $150

When placing an order online or by phone, we make it easier with complimentary shipping. Purchase $150 (after discount) of M·A·C products and we will ship free of charge by courier (regular ground shipping) within the US and Canada. Sign in at maccosmetics.com or call M·A·C Customer Service at 800-387-6707, x8555 or 905-470-7877, x8555 to place your order. Some restrictions apply. Limit five complimentary shipments per year, per member.

DISCOUNTS FROM SELECT INDUSTRY PUBLICATIONS

Make-up Artist Magazine 360-882-3488 or info@makeupmag.com Make-Up Artist Magazine caters to the professional makeup artist and movie enthusiast by covering all aspects of the trade including film, television, theater and print. Stories are told from a unique angle and are accompanied by exclusive photos. Readers are taken behind-the-scenes on some of television's hottest shows and most anticipated films, as well as into the portfolios of premier editorial makeup artists. In addition to covering technique, we keep the industry updated with news and reviews on the latest makeup trends and accessories. Benefits: 10% discount on subscription, Member must present valid M·A·C PRO card at time of subscription. Le Book 212-334-5252 or info@lebook.com Created in 1981 by Veronique Kolasa, LE BOOK is the world's first and only trade publication for the fashion, beauty, design, entertainment, media, and advertising industries. With an unparalleled global reach, LE BOOK showcases images of today's and tomorrow's great photographers, art directors, and hair & makeup artists. LE BOOK is referenced by the most influential decision-makers and trendsetters for all high-end photo, film, video production and event-related services. A source of inspiration for creatives worldwide, LE BOOK contains more than 4,000 pages of visuals and listings that have been carefully edited by the most influential image-makers in the fields of photography, fashion, music and design. Its website, LEBOOK.com, is an internationally accessible reference featuring visuals and contact information for industry creatives worldwide, as well as an online magazine "La Creative Connection" - showcasing some of the best ad campaigns of our time. Benefits: 10% off advertising, 10% discount off retail price when purchased directly through LE BOOK. Members in the US only may order by calling M·A·C Customer Service at 800-387-6707 ext. 8555 or online at macpro.com. Click here to view LE BOOK. Copies are also available at M·A·C PRO stores only in Los Angeles and New York Member must present valid M·A·C PRO card at time of purchase. www.talentnetworks.com 212-929-3633 or casey@modelnetworks.com TalentNetworks.Com is a Business-to-Business web-site for the fashion, arts and entertainment industries. This site contains a comprehensive array of industry listings, portfolios and news items, providing a range of opportunities for talent, artists and creative professionals to promote themselves and identify each other. TalentNetworks.com enables companies in the entertainment and fashion industries to find and book talent, access current and complete portfolios, communicate with clients, and market their talent and services. Benefits: (new clients only): 20% discount on online portfolios and non-standard listings, 10% discount on website design and hosting. Member must present valid M·A·C PRO card at time of purchase.

DISCOUNTS FROM SELECT MAKE-UP SCHOOLS

These are the things that are available to MACPRO members.Through this memebership they are paying a price to get more business for themselves and job opportunities. They get a chance to make connections and show their ability as a professional makeup artist.

M.A.C. uses UPS as an intermediar for online products. However, many of M.A.C. sales are done instore because of their personal selling strategy. Also M.A.C. has create a few strategic alliances. A strategic alliance is a cooperative agreement between business firms. M.A.C. has doen alliances with Macy's and different fashion show during fashion week. M.A.C. trust thst Macy's is a wellknown and diverse company that will sustain the M.A.C. position as a high quality and convient cosmetics. On the other hand, Fashion shows trust that M.A.C. PRO teams will be able to achieve the looks that the fashion show directors are looking for.Trust is the condition that exists when one party has confidence in an exchange partner's reliability and integrity.