Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. M.A.C. manufactures and retails their own products. They provide special training for employees to help customers.M.A.C. Takes great pride in their efficient customer service and quality product. M.A.C. also does business to business electronic commerce. B2B e-commerce is the use of the internet to facilitate the exchange of goods, services, and information bewtween organization.
M.A.C. has a seperate website for professionals, call mac pro. In this website you can find out about different events M.A.C. will participate and trends. On this website professional makeup artist can pay to become memebers to get personal service and get unique mac pro items.
Master Classes offer
makeup professionals the opportunity to participate in events designed to bring
together the latest in trends, products, makeup and techniques. Master Classes
help you further your skills while giving you the opportunity to interact with
the top Artists in the industry. The events consist of makeup demonstration and
explanation of application technique-theory. Classes are designed to give the
participant a basic understanding of the topic
presented.
Meet M·A·C Pro Senior
Artists. Informative and informal. View the application of art-inspired body art
in a live installation, as well as enjoy cocktails and hors d'oeuvres with other
makeup artists, hair stylists, agents, models and performers. This is the
ultimate networking occasion for members to share their ideas about the industry
with M·A·C Artists and other members of the artist community.
The online destination
for everything MAC PRO. Information on the latest in Trends, Products, Artist
Tips, and MAC PRO Events. Find Q&A’s with top artists as well as articles
from M·A·C Pro Senior Artists. Connect with other MAC Pro Members from around
the world. Share ideas. Log on to join the M·A·C Pro Member Community, purchase
online at MAC Cosmetics Online with your discount or to renew
your membership online.
As a M·A·C PRO Member,
you may present your card at M·A·C stores in the U.S. and Canada, most
International M·A·C stores and select partnered stores and receive a product
discount. The product discount is also honoured on M·A·C
Cosmetics Online upon signing in. Make-up artists receive a 40% discount.
Aestheticians, Cosmetologists, Hairstylists, Fashion Stylists, Nail Technicians,
Costume Designers, Models, On-Air Talent/Performers, and Photographers receive a
30% discount. International discounts may vary. Members must present photo ID at
time of purchase. Your membership card is non-transferable.
When placing an order
online or by phone, we make it easier with complimentary shipping. Purchase $150
(after discount) of M·A·C products and we will ship free of charge by courier
(regular ground shipping) within the US and Canada. Sign in at maccosmetics.com or call M·A·C Customer Service at
800-387-6707, x8555 or 905-470-7877, x8555 to place your order. Some
restrictions apply. Limit five complimentary shipments per year, per
member.
Make-up Artist Magazine 360-882-3488 or info@makeupmag.com Make-Up Artist Magazine caters to
the professional makeup artist and movie enthusiast by covering all aspects of
the trade including film, television, theater and print. Stories are told from a
unique angle and are accompanied by exclusive photos. Readers are taken
behind-the-scenes on some of television's hottest shows and most anticipated
films, as well as into the portfolios of premier editorial makeup artists. In
addition to covering technique, we keep the industry updated with news and
reviews on the latest makeup trends and accessories. Benefits: 10% discount
on subscription, Member must present valid M·A·C PRO card at time of
subscription.
Le
Book 212-334-5252 or info@lebook.com Created in 1981 by Veronique Kolasa,
LE BOOK is the world's first and only trade publication for the fashion, beauty,
design, entertainment, media, and advertising industries. With an unparalleled
global reach, LE BOOK showcases images of today's and tomorrow's great
photographers, art directors, and hair & makeup artists. LE BOOK is
referenced by the most influential decision-makers and trendsetters for all
high-end photo, film, video production and event-related services. A source
of inspiration for creatives worldwide, LE BOOK contains more than 4,000 pages
of visuals and listings that have been carefully edited by the most influential
image-makers in the fields of photography, fashion, music and design. Its
website, LEBOOK.com, is an internationally accessible reference featuring
visuals and contact information for industry creatives worldwide, as well as an
online magazine "La Creative Connection" - showcasing some of the best ad
campaigns of our time. Benefits: 10% off advertising, 10% discount off retail
price when purchased directly through LE BOOK. Members in the US only may order
by calling M·A·C Customer Service at 800-387-6707 ext. 8555 or online at
macpro.com. Click here to view LE BOOK. Copies are also available at M·A·C PRO
stores only in Los Angeles and New York Member must present valid M·A·C PRO card
at time of purchase.
www.talentnetworks.com 212-929-3633 or casey@modelnetworks.com TalentNetworks.Com is a
Business-to-Business web-site for the fashion, arts and entertainment
industries. This site contains a comprehensive array of industry listings,
portfolios and news items, providing a range of opportunities for talent,
artists and creative professionals to promote themselves and identify each
other. TalentNetworks.com enables companies in the entertainment and fashion
industries to find and book talent, access current and complete portfolios,
communicate with clients, and market their talent and services. Benefits:
(new clients only): 20% discount on online portfolios and non-standard listings,
10% discount on website design and hosting. Member must present valid M·A·C PRO
card at time of purchase.
These are the things that are available to MACPRO members.Through this memebership they are paying a price to get more business for themselves and job opportunities. They get a chance to make connections and show their ability as a professional makeup artist.
M.A.C. uses UPS as an intermediar for online products. However, many of M.A.C. sales are done instore because of their personal selling strategy.
Also M.A.C. has create a few strategic alliances. A strategic alliance is a cooperative agreement between business firms. M.A.C. has doen alliances with Macy's and different fashion show during fashion week.
M.A.C. trust thst Macy's is a wellknown and diverse company that will sustain the M.A.C. position as a high quality and convient cosmetics. On the other hand,
Fashion shows trust that M.A.C. PRO teams will be able to achieve the looks that the fashion show directors are looking for.Trust is the condition that exists when one party has confidence in an exchange partner's reliability and integrity.
M.A.C. Markets to different market needs. A market is define to be people or organizations with needs or wants and the ability and willingness to buy. These markets are composed of different market segments, a market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Therefore, when the market is divided into meaningful, relatively similar, and identifiable segments or groups it is called market segmentation. M.A.C. uses market segmentation to achieve their company's objectives;to create cosmetics for all ages, sexes, and races.
The different variables in segmentation
Geographic segmentation is self explanatory. It is segmenting markets by region of a country or the world, market size, market density, or climate. M.A.C. Marketing strategy varies according to where it is located and what is the trend of their locations. M.A.C. has many locations in in south and west Africa. They change their stock according to the skin pigmentation of the people in that continent. Demographic segmentation is segmenting markets by age, gender, income,ethic,background, and family life cycle. M.A.C. has cosmetics for everyday use, theatre, models,actors, men and women. M.A.C. does not have cheap products, but they are affordable for an average American. However, they do change the size of the product to make prices a little lower to teenagers and other people with lower income that are still interested in using M.A.C. Products.
Psychographic segmentation is segmenting markets on the basis of personality, motives, lifestyles, and geodemographics. Marketing in china, M.A.C. Uses hello kitty and other cartoon characters for packaging. Due to the fact, that they are big fans of cartoon characters. M.A.C. Markets to Brazil and India by having strong pigmented colors and many different cosmetics that enhances the facial features. Employees at M.A.C. Show customers how to do contour that will refine the nose and make cheekbones look more defined. One important location also is Paris because they are very involved in fashion. Benefit segmentation is the process of grouping customers into market segments according to the benefits they seek from the product. M.A.C. Groups their products according to skin conditions, skin pigmentation, everday cost ices, and professional theatre cosmetics.
M.A.C. Cosmetics are positioned as high quality. M.A.C. Cosmetics are mostly advertised by word of mouth, between regular customers and makeup artist. M.A.C. is known to be the best cosmetics for cameras and heavy theatrical lights.
