Chapter 18. Social Media and Marketing

Social media is any tool or service thats uses the internet to facilitate conversations. However, many different companies have used social media as a marketing channel. Social media is meant to give people a social experience not a marketing experience. M.A.C. uses Facebook, Twitter, Tumblr, Instagram, and youtube to keep a connection with their consumers and most importantly market their current and innovative products. M.A.C. also use social commerce as a social media. When purchasing anything on M.A.C.'s website, M.A.C. provides rates and reviews to assist the consumers online buying.

M.A.C. is not the company to overwhleme customers with advetisement. They advertise by word of mouth , as i said in my previous blog, they have trained makeup artist at their different location,to help sell products. However, they have used social media to create a channel between the customers and M.A.C.. They want consumers to be able to speak to M.A.C. employees and other people who have used M.A.C. Some of the Employees at M.A.C. are assigned to do the social media monitoring. Social media monitoring is the process od identifying and assessing what is being said about a company, individual, product, or brand. The employees also answer questions. MA.C. has over 6 million followers on facebook,over 300,000 on twitter, over 200,000 on instagram, and youtube in my opinion is the best social media for the marketing for M.A.C. products. On youtube you have alot of whats called crowdsourcing. Crowdsourcing is using consumers to develop and market products. The reason why i say this is because you have different makeup artist on youtube using M.A.C. products to do makeup tutorials. On youtube you learn different techniques on how to use M.A.C. brushes and what colors to coombine to creat different looks.

 <---Rihanna tweets Also helps with the marketing of M.A.C. products. Her tweets invites her fans that may have not been M.A.C. consumers to buy M.A.C. products to support her.

Instagram collages of M.A.C. consumers and M.A.C. products--->











Blogging is also a form of social media. A blog is a publically accesible web page that functions as an interactive journal, whereby readers can post coments on the authours entries. My blog page is consider a marketing strategy to further understand M.A.C. as company. Also to get more involved with M.A.C.'s objectives.